From early on, Jaafar El-Hassan always showed a unique interest towards the automotive industry. Beginning his professional career as a Handover Specialist, where his deep knowledge of vehicle specifications and a keen eye for detail was called upon for ensuring vehicles were prepped to the highest standards.

After learning all there was as a Handover Specialist, the next step in Jaafar’s career was successfully progressing to a Sales Executive role at the BMW Flagship retailer in London. This environment provided the opportunity to work with new and existing international clients, and it was here he developed a passion for seeing what cannot be seen, and more importantly, understanding the demands of a client on a personal level.

Finding the ideal new or approved used vehicle was just a means to hone these skills. His shared love for luxury cars, a reverence for honesty and integrity combined with his knowledge and network curated through his experience, Jaafar established himself in the industry. 

Providing the finest luxury car sourcing services was Jaafar’s intent from the start and it was here the founding of JSCB began.